Built from scratch for Only for Men, this full-stack e-commerce platform combined an ASP.Net/VB backend with a modern responsive frontend. The project became a launchpad for innovation: the responsive mobile navigation and picture-element image system developed here — both rare in 2015 — were later adopted across 26 other e-commerce client projects.
Client ¬
Only for Men
Tech Stack ¬
Responsive Design, Adobe Photoshop, ASP.Net, CSS, HTML, VB, SEO, jQuery
A large-scale scratch build for Roetgerink, one of the Netherlands' leading fashion outlets. Beyond the technical complexity of a multi-location platform with rich branding, shop, and location templates, I took on the dual role of developer and project manager — inheriting a pre-approved design with significant flaws, and steering a scope-heavy client relationship through to delivery.
Client ¬
Roetgerink
Tech Stack ¬
Responsive Design, Adobe Photoshop, ASP.Net, CSS, HTML, VB, SEO, jQuery
Built for a fashion and beauty influencer with 200,000 Instagram followers who needed a proper web presence to go alongside her social content. A fully custom WordPress theme with Web Components and TypeScript — genuinely cutting-edge in 2016 — featuring a custom blog, affiliate link integration on post overviews and detail pages, and a design that still holds up a decade later. An ongoing relationship: I built it, I host it, and I still maintain it today.
Client ¬
The Beauty Issue
Tech Stack ¬
Cypress, PHP, Responsive Design, REST, CSS, JavaScript, TypeScript, E2E Testing, SEO, Unit Testing, Jest, Web Components, WooCommerce, WordPress
Lavandré is a luxury fragrance and beauty brand that needed a complete web presence built from nothing. I built the entire platform: custom WordPress theme, WooCommerce store, and a bespoke loyalty points program that rewards customers for purchases, referrals, and engagement — using PHP, TypeScript, and native Web Components throughout.
Client ¬
Lavandré
Tech Stack ¬
Cypress, PHP, Responsive Design, REST, CSS, JavaScript, TypeScript, E2E Testing, SEO, Unit Testing, Jest, Web Components, WooCommerce, WordPress
I spent five years at Nature.House as the sole front-end engineer and later the lead of a team of five, owning every significant front-end initiative on a large custom Symfony booking platform. We went from jQuery, no build tooling, zero tests, and a 12–14 second mobile load time to a 150-component Web Component design system, 95%+ front-end code coverage, GitLab CI deploying on every MR, and a 0.7 second mobile load time.
Hi there, I'm Wesley Smits — a Web Developer and Builder of Useful Things. I enjoy creating fast, clean, and purposeful experiences. I blend TypeScript, UX thinking, and subtle interactions to craft products that feel just right. I take my work seriously, but keep a healthy dose of humor on standby.
Job
Currently working as a Freelance Front-End Developer for clients across Europe. I specialize in WordPress, Vue, and performance-focused builds. Previously worked on large platforms at Nature.House and led front-end development at Divide, an e-commerce agency specializing on high-end fashion retailers.
Skills
Creating lean, scalable codebases and smart UI libraries Solid grasp of modern Front-End Technologies:TypeScript, Vue, WordPress(FSE), CSS architecture, performance, accessibility.Experience with testing: Playwright,Jest, Cypress.
Working closely with product owners, designers, and engineers in cross - functional teams. Clear communicator with a strong sense of structure and simplicity.
