Freelance Software Engineer
Here is a curated selection of my work from 2011-2025
Only for Men
Built from scratch for Only for Men, this full-stack e-commerce platform combined an ASP.Net/VB backend with a modern responsive frontend. The project became a launchpad for innovation: the responsive mobile navigation and picture-element image system developed here — both rare in 2015 — were later adopted across 26 other e-commerce client projects.
- Client ¬
- Only for Men
- Tech Stack ¬
- Adobe Photoshop, ASP.Net, CSS, HTML, jQuery, Responsive Design, SEO, VB
Roetgerink
A large-scale scratch build for Roetgerink, one of the Netherlands' leading fashion outlets. Beyond the technical complexity of a multi-location platform with rich branding, shop, and location templates, I took on the dual role of developer and project manager — inheriting a pre-approved design with significant flaws, and steering a scope-heavy client relationship through to delivery.
- Client ¬
- Roetgerink
- Tech Stack ¬
- Adobe Photoshop, ASP.Net, CSS, HTML, jQuery, Responsive Design, SEO, VB
The Beauty Issue
Built for a fashion and beauty influencer with 200,000 Instagram followers who needed a proper web presence to go alongside her social content. A fully custom WordPress theme with Web Components and TypeScript — genuinely cutting-edge in 2016 — featuring a custom blog, affiliate link integration on post overviews and detail pages, and a design that still holds up a decade later. An ongoing relationship: I built it, I host it, and I still maintain it today.
- Client ¬
- The Beauty Issue
- Tech Stack ¬
- CSS, Cypress, E2E Testing, JavaScript, Jest, PHP, Responsive Design, REST, SEO, TypeScript, Unit Testing, Web Components, WooCommerce, WordPress
Lavandré
Lavandré is a luxury fragrance and beauty brand that needed a complete web presence built from nothing. I built the entire platform: custom WordPress theme, WooCommerce store, and a bespoke loyalty points program that rewards customers for purchases, referrals, and engagement — using PHP, TypeScript, and native Web Components throughout.
- Client ¬
- Lavandré
- Tech Stack ¬
- CSS, Cypress, E2E Testing, JavaScript, Jest, PHP, Responsive Design, REST, SEO, TypeScript, Unit Testing, Web Components, WooCommerce, WordPress
Nature.House
I spent five years at Nature.House as the sole front-end engineer and later the lead of a team of five, owning every significant front-end initiative on a large custom Symfony booking platform. We went from jQuery, no build tooling, zero tests, and a 12–14 second mobile load time to a 150-component Web Component design system, 95%+ front-end code coverage, GitLab CI deploying on every MR, and a 0.7 second mobile load time.
- Client ¬
- Nature.House
- Tech Stack ¬
- Agile, Atomic Design, AWS, BEM, Bootstrap, CI/CD, Confluence, Convert.com, CSS, Cypress, Design System, DevOps, Docker, E2E Testing, Elasticsearch, Figma, Git, GitHub, GitHub Actions, Google Analytics, Google Cloud Platform, Google Optimize, Headless CMS, HTML, JavaScript, Jest, Jira, jQuery, JSON, Micro Frontend, MongoDB, MySQL, Node.js, NPM, Nunjucks, PHP, Playwright, PostCSS, PWA, React, Redux, Responsive Design, REST, SASS, Scrum, Sketch, Storyblok, Storybook, Symfony, Twig, TypeScript, Unit Testing, Vite, Vitest, Web Components, Webpack, YAML, Yarn
Purpose and Form
- About
- Hi there, I'm Wesley Smits — a Web Developer and Builder of Useful Things. I enjoy creating fast, clean, and purposeful experiences. I blend TypeScript, UX thinking, and subtle interactions to craft products that feel just right. I take my work seriously, but keep a healthy dose of humor on standby.
- Job
- Currently working as a Freelance Front-End Developer for clients across Europe. I specialize in WordPress, Vue, and performance-focused builds. Previously worked on large platforms at Nature.House and led front-end development at Divide, an e-commerce agency specializing on high-end fashion retailers.
- Skills
- Creating lean, scalable codebases and smart UI libraries Solid grasp of modern Front-End Technologies:TypeScript, Vue, WordPress(FSE), CSS architecture, performance, accessibility.Experience with testing: Playwright,Jest, Cypress.
Working closely with product owners, designers, and engineers in cross - functional teams. Clear communicator with a strong sense of structure and simplicity.